SUGAR Cosmetics Raises $50 Million Funding, Valuation ~ $500 million

Sugar Cosmetics, India’s leading startup in the cosmetic sector, has successfully raised USD 50 million in its latest round. The company announced the news yesterday. The funding was led primarily by El Catterton with several other fund management and venture capital firms like Elevation Capital, A91 Partners and India¬†Quotient also participated in this round of investment.

After this $50 million funding, the valuation of the company has now become close to $500 million. Overall, the cosmetics brand has now raised $85.5 million, as per industry experts.

Sugar Cosmetics is a D2C (Direct 2 Consumer) brand that was started in 2012 by husband-wife duo Kaushik Mukherjee and Vineeta Singh. The cosmetic brand sells a wide range of lipsticks, eyeliners, mascara, sheet masks, cosmetic products and skin products for different skin types.

Apart from India, the company also ships its products all over the world. The company’s revenue is around 350 crores every year, that is, an average of 27-30 crores every month.

After dominating the online market, the company has now decided to open a physical store. The brand is also expanding its offline presence and now has over 100 owned stores across the country. However, along with the SUGAR company in the cosmetic industry, there are also big competitors like Mamaearth, Nykaa and MyGlamm.

Here are some more details about SUGAR Cosmetics:

Company NameSUGAR Cosmetics
CEOVineeta Singh
HeadquatersNavi Mumbai
ProductsLipsticks, Eyeliners, Kajal, Sheet Masks, etc.
Revenue of FY21INR 127.8 Cr
Total Valuation~ $500 million

By Gaurav

Hello, welcome to my blog I am Gaurav Patel from Maharashtra, India. I love reading to find conclusions about the latest technology and business trends. I did my graduation in Mechanical Engineering from Modern College of Engineering, Pune. After this, worked in a tech startup for about 3 years and now working in an MNC company in Mumbai. I always love reading and sharing about new technology and what's happening in the business world. That's why I started this blog. People get confused that Ibomma-Telugu is a movie site but it is not. is a business and tech news blog for tech enthusiasts. You can read our latest article and express your views in the comment section. Share our article on social media and discuss with your friends. Thanks for your support. Gaurav Patel Founder and tech enthusiast

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